The purpose of this assignment is to identify your target customer, create a graphical document to introduce your product or service to potential consumers,
build customer interest, and encourage customer engagement.
Complete the “Target Market Worksheet” which will describe the demographics of your target customer, explain how you would expand into other global
markets, create a graphic to appeal to your customer, and include a brief journey map to describe the consumer’s process. APA style and guidelines.
Journey Mapping Guide: