Ensuring competitive advantage is one of the most important challenges for organizations, which aim at ensuring the profitability and continuity. For that, it is important to know the different sources of competitive advantage and to analyze its dimensions. To prepare for this assignment, review the chapter 7 and 8 from your textbook and the following two articles.
(1). Chiu, C.N. and Yang, C.L. (2019). Competitive advantage and simultaneous mutual influences between information technology adoption and service innovation: Moderating effects of environmental factors, Structural Change and Economic Dynamics, 49, 92-205. Available via this link: https://www.sciencedirect.com/science/article/abs/pii/S0954349X17301947?via%3Dihub
(2). Maury, B. (2018). Sustainable competitive advantage and proﬁtability persistence: Sources versus outcomes for assessing advantage, Journal of Business Research, 84, pp.100-113. Available via this link: https://sci-hub.tw/https://doi.org/10.1016/j.jbusres.2017.10.051
Select a company from the Middle East market and answer the following questions:
• Identify the main sources of competitive advantage of the company you have selected.
• Discuss the roles of innovation and IT in competitive advantage of your selected company with reference to the article (1) mentioned above.
• Refer to the articles (1) and (2) above-mentioned and answer the following questions:
How the competitive advantage and profitability of your selected company can be sustained in the face of environmental changes and technological disruptions?
What are the main tools that can be used to manage the environmental changes? Give examples.
Support your paper with course material concepts, principles and theories from the textbook and, peer-reviewed journal articles.
References should be from (2016-2020) –5 years
Show where you have answered each question (e.g. add titles)
Add an introduction, mapping “this paper will..”, and conclusion
do not forget to cite the attached book and articles