INSTRUCTIONS: Number of Questions: Based on the Case Study provided answer Five (5) Short Answer questions (10 Marks each; Total 50 Marks) Instructions: This Assessment is worth 50% of unit marks. Use the 12 page-leaf examination booklet. Questions should be clearly numbered on the front of the exam booklet.
Based on the Case Study provided answers to the following Five (5) Short Answer questions (10 Marks each; Total 50 Marks) Question 1 ……….explain why …………. a critical component of entrepreneurial success? If people are willing to ……………….? Question 2 ………….how would you respond to a marketer who says, “Focusing on products…………….. give it to them.” Question 3 ……….. transactional perspective to relationships…………? ……..use social media and Google……… Question 4 …….. relationships………..….. leverage their existing relationships….. Question 5 …………….variety of research practices and processes…….. processes of developing and evaluating business plans for new ventures …………. of understanding business success/failure. END of CASE QUESTIONS