Publicity: Promotion Using Earned Media, Owned Media and Social Media
Focusing on the social media aspect, research a company that effectively uses social media as a marketing strategy. Define the strategies that the company uses, including the various types of social media.
Review the advantages and disadvantages of each type of social media and identify eight best practices. Explain these best practices and what makes them effective for this company. Use examples to support your reasoning.
Directions to student: The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response. You will be writing three or more discussion posts per week. Your main post must be two to three substantive paragraphs 150-200 total words and include at least two APA-formatted citations/references.