Assessment Information
This is an individual assignment.
Case:
The soft drinks production industry in the United Kingdom which has a market size of over £5 billion (in 2019)
according to the British Soft Drinks Association (BSDA) which represents UK producers, is experiencing
significant changes caused by macro environmental factors such as the impact of regulations and social issues
steering needs to improve the dietary health of the nation as a shared responsibility.
You are appointed as a senior market analyst to understand, analyse and critically review the industry.
The assessment requires you to:
1) Carry out for the UK soft drinks production industry (i) a PESTEL analysis (ii) Porter’s five forces analysis and
an (iii) evaluation of the importance of Corporate Social Responsibility to organizations in the industry. What
do you conclude? Critically discuss and evaluate your findings.
Criteria for Assessment
This assignment is designed to assess learning outcomes:
1. Critically evaluate a range of key theories associated with international business strategic management
process
2. Evaluate the importance and the problems inherent in strategic choices and implementing those strategies.
3. Explore the extent to which Corporate Social Responsibility is central to a given organisation’s strategic
intent.
This table details the weightings of the criteria by which your work will be assessed.
Criteria Proportion of overall
module mark
1. Introduction 10%
2. PESTEL analysis (Knowledge and understanding/application of
theory)
25%
3. Porter’s Five Forces analysis (Knowledge and
understanding/application of theory)
25%
4. Corporate Social Responsibility (Knowledge and
understanding/application of theory)
25%
5. Conclusion 15%
Tot
Word Count
The word count is 2000 words.
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the
word limit by 10% or more.
The word limit includes quotations and citations, but excludes the references list.
The format should be a report following the below structure. Please remember to indicate:
• Front page with report title, total word count (don’t include your name, just add
your student ID).
• Abstract / summary (not included in word count)
• Table of contents (not included in the word count)
• Introduction
• Section 1 – PESTEL Analysis
• Section 2 – Porter’s Five Forces Analysis
• Section 3 – Corporate Social Responsibility
• Conclusion
References (not included in word count) – At least 5 sources other than the recommended
textbook. Appendix (not included in word count).