For this assignment, you will choose which option you want to pursue for fulfilling the Primary Source requirement for your Formal Report, and you will submit a complete plan for completing your primary research. To satisfy the requirement for a primary source, you must choose one of the following options:
• Professional Interview
• Formal Observation
Compose a document that contains the following details:
Intended survey population (who will you distribute the survey to? (the public)
Distribution method (how will you get this survey to the correct people?) (surveycircle)
Survey tool you will use (google forms, Qualtrics, or Survey Monkey)
List of survey questions you plan to ask, with complete options provided (please see the details below and the PowerPoint slides.)
Formal Report Topic Proposal Memorandum
The purpose of this proposal is to find business solutions for Mello, and to improve sales
Topic: Mellow must improve sales performance during the pandemic.
Problem: The price of the product is higher than that offered by a new competitor, so their sales are decreasing. They need to up their marketing game to generate more sales.
Product: Smart kitchen robot that connects to a smartphone to function.
Process: Social media marketing, targeted ads that highlight the quality of the product, and an announced 3-day sale are some of the processes proposed.
the official website: https://www.cookmellow.com/