The problem is the changing consumer demands that drive the need for higher quality and services and improved speed.
Consumer behavior and attitudes have changed greatly during the covid-19 pandemic. According to Aday & Aday (2020), this has lowered the delivery times threshold while increasing the need for excellent customer experiences. As a result, a challenge sets in towards an agile supply chain that harnesses the automation power and optimizes fulfillment while efficiently handling the increased demands.
Consumers do not have a single choice. All industries have faced disruptions. All the touchpoints having an end-user must emphasize offering unique services and products. Speed and quality are slowly developing as key as pricing when buying goods (Aday & Aday, 2020). The most successful products meet consumer availability, price, and quality demands. The supply chain is key to meeting these needs.
The solution is to improve demand forecasting. All products must be tailored to meet the ever-changing consumer needs. This can only be done by understanding what consumers demand while also looking into a company’s financial and human resources. A key method to execute this is using e-commerce while helping companies balance inventory levels, consumer demands, and warehousing costs.
The chosen method is customer relationship management (CRM). The CRM approach will increase profit margins and reduce costs. Anshari et al. (2019) contend that It organizes and automates business processes that nurture consumer satisfaction and relationships across every interaction, from customer service and sales to marketing.
Analysis and Conclusions
Customers demand retail goods immediately. Products, therefore, must meet their quality requirements. These products must also meet the safety and related compliance laws mandated by law.
The pandemic has shown the importance of greater optimization in the supply chain and the importance of having better and improved decision-making capabilities.
Aday, S., & Aday, M. S. (2020). Impact of COVID-19 on the food supply chain. Food Quality and Safety, 4(4), 167-180.
Anshari, M., Almunawar, M. N., Lim, S. A., & Al-Mudimigh, A. (2019). Customer relationship management and big data-enabled: Personalization & customization of services. Applied Computing and Informatics, 15(2), 94-101.