This numerical assignment is a simple task in exploring digital marketing data. Also, this task gives a hands-on experience of the complexity of digital
Perform the following analyses:
Define metrics to measure the performance of email newsletters.
Note: Use the given data to arrive at those metrics.
List factors that influence those performance metrics.
Note: Only list those factors that can be derived from the given data.
For each of the metrics in Step-1, provide the following:
The numerical value for each email campaign
Average of the metric.
Briefly describe the differences in best and worst email campaigns in terms of defined metrics.
This is an individual work.
A brief report with no more than two pages.