Apply the theory of the product life cycle and understand its relevance to businesses.
Construct and present arguments based on the application and evaluation of marketing theories.
Aim is to write a marketing plan on mcdonalds in UK for the next 5 years using ansoffs matrix and using the 4 P’s.
It is necessary write about mcdonalds in UK
Critical evaluation is important
The file marketing summative 1 feedback contains my prior work as well as the comments/feedback I received. McDonalds was the corporation assigned to
me, and it is suggested that you write about product differentiation (ansoffs matrix). My summative 1 feedback file contains some of the background
material. Most importantly, use the formative 2 file, which defines and describes the style and structure of the essay. Extra comments on what would be
better to accomplish might also be viewed in the same file. My summative 1 and 2 are linked.