2020 Rolling Through the Barriers Event
SOCIAL MEDIA REVIEW & CRITIQUE
Student Name : ___________________ Student Email: _______________________
• The committee has asked for you raw and honest feedback on the following questions concerning LAST YEAR’S 2020 Rolling Through the Barriers Fundraising Event posted on Social Media.
• YOUR HONEST AND DETAILED FEEDBACK OF LAST YEAR’S EVENT WILL ASSIST THE CLIENT TO IMPROVE THEIR SOCIAL MEDIA ENGAGEMENT FOR THIS YEAR’S 2021 EVENT. LAST YEAR’S 2020 EVENT RAISED $20,000. THIS YEAR’S 2021 GOAL IS TO RAISE $40,000
Search ONLINE and find the 2020 Rolling Through Barriers event. Students can find all the social media aspects of the event by searching #rollingthroughbarriers on any social media platform. The one-hour long variety show video can be found on SCIO’s Facebook page using this link https://www.facebook.com/198786166801432/videos/2370085209967987
1. Are you easily able to find the client’s 2020 Rolling Through the Barriers Event? If the answer is NO, please state what issues you may have had.
2. Please rate the client’s 2020 Rolling Through the Barriers online site:
Highlight your rating response for each area
Areas to Critique Rating Rating Rating Rating
SCI Brand Evident Excellent Good Fair/Average Poor
Page Engagement
(captures your attention, good visuals) Excellent Good Fair/Average Poor
Navigation Ease Excellent Good Fair/Average Poor
Registration Evident and User-Friendliness Excellent Good Fair/Average Poor
Comment Area Availability and Monitoring Excellent Good Fair/Average Poor
Links Available and Working Excellent Good Fair/Average Poor
Ease of Uploading Videos by Users Excellent Good Fair/Average Poor
Contest Availability and Contest Enrolment Excellent Good Fair/Average Poor
Prizes Offered Excellent Good Fair/Average Poor
Videos/Photos Posted Excellent Good Fair/Average Poor
Blog Posts Availability and Engagement Excellent Good Fair/Average Poor
Press Releases Availability and Engagement Excellent Good Fair/Average Poor
Frequently Asked Questions Area Excellent Good Fair/Average Poor
Live Chat/Help Availability Excellent Good Fair/Average Poor
Overall Impression of Event on Facebook Site Excellent Good Fair/Average Poor
Critique continues on the next page→
2020 Rolling Through the Barriers Event
SOCIAL MEDIA REVIEW & CRITIQUE
Based on your 2020 critique, LIST YOUR TOP 3 specific improvement recommendations you would make to the Live Client to improve their Social Media presence for the upcoming 2021 Rolling Through Barriers fundraising event:
Recommendation ONE and REASONING:
Recommendation TWO and REASONING:
Recommendation THREE and REASONING: