Retailing in the Digital Age Turley and Milliman (2000) reviewed the literature surrounding ‘atmospherics’ between 1964 & 1997, identifying the following 5 aspects : external variables, interior design and sensory variables, store layout, interior display and signage, and human factors. Your task is to conduct a pertinent and concise review of one aspect of ‘atmospherics’ identified by Turley and Milliman (2000), paying particular attention to how it applies in the ‘digital age’ Your discussion should not only focus on the web store, but extend beyond it to emerging technologies in retail such as: smartphones, virtual reality, augmented reality, artificial intelligence, sensors, robots, drones, and even driverless vehicles. The essay must be based on academic literature, but should also include practical examples from news and trade press where latest examples are provided. Finally you should summarise the implications of your review for marketing practitioners operating in a contemporary retail business. Turley, L. W., & Milliman, R. E. (2000). Atmospheric Effects on Shopping Behavior A Review of the Experimental Evidence. Journal of Business Research, 49(2), 193-211.