Adjust for Diverse Audiences-COM-30122 Overview: For this project, you are preparing for a job interview at a new company. As part of the interview process, you have been asked to create a communication plan for the company so that it can tailor its message to different audiences. Deliverable (1): Communication Plan and Interview Questions — USE THIS TEMPLATE In part one, you will think about how to change a message for different audiences. In part two, you will discuss the unintended issues of delivering targeted messages Helpful Resources: Supporting Materials: Company Profiles The Writing Commons: Researching Your Audience (Learning Resources> Identifying Audiences Unit> Unit Resources: Identifying Audiences >The Writing Commons: Researching Your Audience) The Writing Commons: Audience Analysis: Primary, Secondary, and Hidden Audiences (Learning Resources> Identifying Audiences Unit> Unit Resources:Identifying Audiences >The Writing Commons: Audience Analysis: Primary, Secondary, and Hidden Audiences) Writing Commons: Overcoming Barriers to Effective Written Communication (Learning Resources>Effective Communication Unit> Unit Resources: Effective Communication>Writing Commons: Overcoming Barriers to Effective Written Communication) Intercultural Communication Competence: Context for Question 3 in Part 2. Things to keep in mind when you are trying not to offend people from diverse backgrounds (see section 1.3: Communication Principles, and then scroll until you see “Communication is Guided by Culture & Context) How To Choose The Right Medium For Your Message Global Marketing Mix Audience Adaptation Coaches Tips: Try to complete Part 1 before looking at any project resources. You’ll need to review the Company Profiles in “Supporting Materials” to select 2 companies, but you might be able to get through the first half of the project without diving too deep The questions in part 2 are about Marketing generally instead of being about either company that you might choose Please use examples that you remember for some of the questions in Part 2.