Wriete a literature review about Cancer Research UK using SECONDARY research and data. Research the industry that the company is part of (gov policies that apply to the industry, etc.) Then identify the challenges that the company is facing. The following four types of challenges should be identified and presented with the aid of theory models: – EXTERNAL CHALLENGES – could be modelled with PEST, SWOT or TOWS Points must be supported by evidence and analysed -INTERNAL CHALLENGES – could be modelled with McKinsey’s 7s, SWOT (Strengths, weaknesses Opportunities, Threats), the Ansoff Matrix Internal factors concern the internal functioning of the organisation, such as its culture, purpose and mission -COMPETITIVE CHALLENGES – They could be modelled through Porter’s Five Forces, SWOT, TOWS or Ansoff’s Matrix This study will investigate the specific impact of these factors (or some of these factors) on the selected organisation -PRACTICE CHALLENGES- concern the implementation of legal, regulatory guidelines and custom and practice. Feminist theory or Labour can be used here or Corporate Social Responsability. They are the service levels that are considered ethically and practically appropriate for clients. I’ve included some documents containing useful information concerning Cancer research and writing style and techniques.