

Read Case 8 Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership starting on page C-87 and analyze the case by addressing the questions below: Identify Keurig’s business-level strategy. Has the company’s business-level strategy been successful? How does Keurig’s strategy stand up against competitive rivalry in the industry? Review the important elements of Keurig’s external and internal environments. Outline key factors in the SWOT analysis. Weigh the challenges confronting Keurig. What are the greatest risks for Keurig? What recommendations can be made to support Keurig’s growth and profitability objectives?