Analyze your own culture (general & business aspects): Brazil
ICEBERG THEORY (just list a few)
a. Explain what is obvious/immediately visible
b. Explain what is less obvious/more hidden/more difficult to understand
c. Any stereotypes about your country? How is your country/culture perceived abroad? (especially by neighbouring countries). How do you perceive your (or some of your) neighbours. Any harsh ethnic jokes?
d. Use the cultural pentagram (communication, hierarchy, relationship, time/space, negotiation) to explain the differences in culture (use also concepts like power distance, universal/particularist, individualistic, collectivistic, etc.) Be as exhaustive as possible.
e. Any differences in working style and work organization? (e.g. linear, multi-active or reactive, more people-oriented or more task-oriented, …)
f. Any peculiarity in how products/services are promoted? What does work/not work in terms of advertising? Anything that is prohibited (e.g. a decade ago, certain ad campaigns of Gucci and D&G were prohibited in a few European countries, since they were regarded as highly ‘female-unfriendly’..today many of these campaigns would be impossible (certain countries LGTB is not possible)
g. Is your culture more low-context or more high context? Explain shortly.
h. Verbal language in a business context: elaborate, succinct, etc.
i. Body language important?
j. Written language in business context (e.g. formal like in Spain or France or rather informal like in USA)
COMPARING WITH ANOTHER CULTURE
k. A few cultural things you noticed that were very different upon arrival in Spain (for Spanish citizens: upon arrival in a country of your choice where you spent at least 1 month). Please provide at least 3 elements and illustrate!
INTERESTING CULTURAL FACTS OR NORMS
L. explain an interesting cultural fact
m. what is a typical ritual or mass celebration in your country