1. Refer to the IBM_Case_ADA
• Decompose IBM’s ROE (by quarter) as was demonstrated in the Zoom session, and discuss the factors (and
trends) that contribute to Big Blue’s profitability
• Evaluate IBM’s Revenue growth, Receivables, and Gross margins and over the period. Be sure to control
for seasonality (e.g., compute the same quarter to same quarter change in these items as was demonstrated in
the Zoom session)
• Evaluate IBM’s earnings per Share (basic), and identify the factors most responsible for the increase in
Write your analysis in a Word document, embedding your calculations from Excel into this Word document
and submit by the end of Week 4.
You can embed parts of your spreadsheet by first copying the portion of your Excel spreadsheet that you want
to copy to your document, then going to your Word document and selecting Edit/Paste Special/Microsoft
Excel Worksheet Object. In answering any specific question, embed only those calculations that are
specifically relevant to the question being answered in that portion of your document. I.e., when answering
Question 1 embed only the calculations necessary to support your answers for Question 1 in that portion of
the document. In answering Question 2, embed only the calculations necessary to support your answers for
Question 2 in that portion of the document, and etc.
2.For this discussion, read Identify+the+Industries_ADA ready_revised.pdf
After reading the document, complete the matching exercise and note why you made your decisions. Then
post your answers to the discussion board for comment.