The aim of this research is to determine how ratings and reviews on social media channels like Facebook, Instagram, and Twitter causes an increase in customer base for a particular brand.
i. How do ratings and reviews on social media influence customers’ choices?
ii. How can brands exploit the ratings and reviews to convert more customers?
iii. Do brands have control over the ratings and reviews posted on their products?
iv. How can brands appeal to customers to purchase their products in instances of negative ratings and reviews?
i. To determine how ratings and reviews on social media channels impact a brand’s customer base
ii. To establish how brands are utilizing social media channels to improve their ratings and reviews
iii. To find out how purchase decisions of prospects are motivated by ratings and reviews on social media
iv. To determine how brands can convert social media ratings and reviews in their favour for generating more sales