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Critical review of two academic journals
Compare and contrast the two academic journal articles below which cover the subject of PR and propaganda. You need to summarise the articles and critique the argument and research approach presented by each set of authors. You should use your wider reading of the subject area to consider the arguments presented in the light of other academic authors’ ideas.
1) Chang, T. & Lin, F. (2014) ‘from propaganda to public diplomacy: Assessing China’s international practice and its image, 1950-2009’ in public relations review, vol 40, pp.450-458
2) Myers, C. (2015) ‘Reconsidering propaganda in U.S. public relations history: An analysis of propaganda in the popular press 1810-1918’ in public relations review, vol. 41, pp.551-561
ensure that you structure your essay to make an argument, perhaps by breaking it into sections with an introduction and conclusion. You must use academic referencing and a bibliography (APA 7 system). Careful attention to layout (double/ 1 1/2 spacing) and using an appropriate font such as Times New Roman.
marking criteria:
evidence of wider reading of relevant PR theory
evidence of good understanding of the two academic journal articles provided
clear explanation of the argument presented in each academic journal article
well structured essay, with an introduction, structured argument and clear conclusion
correct use of APA referencing system and bibliography
application of theory from wider academic reading to help critique the journal articles
demonstration of good understanding of PR theory
well presented and supported argument
effectively written in clear, academic language
assignment addresses the following learning outcomes:
evaluate critically a number of perspectives of public relations
critique the key ethical codes which regulate (and shape) the PR industry
discuss the role of public relations in political democracies and explain key topics
define public relations in the context of its associated disciplines – marketing, advertising, journalism, and corporate identity and critically appraise these practices
WORD COUNT: 1500 words
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