Subject: MGT 545-STRATEGIC MANAGEMENT AND COMPETITIVE GLOBALIZATION
Handbook: Barney, J. B., & Hesterly, W. S. (2014). Strategic Management and Competitive Advantage (5th Edition). Pearson Education (US). https://online.vitalsource.com/books/9780133773392
For your first assignment, your goal is to create an APA-formatted 3-5 page paper (not including the cover and reference pages) exploring a company via the VRIO framework.
Step 1. Visit https://csimarket.com/index.php and find a pharmaceutical company – Johnson & Johnson. Visit the company’s homepage and become familiar with its offerings, strategies, markets/segments, and product/service lines.
Step 2. Take notes about the company’s strategies and determine whether they were emergent, deliberate, or both emergent and deliberate. Justify your answer with facts from the company.
Step 3. Perform a five forces analysis involving the company and its industry. https://is.gd/08MjlH may be helpful!
Step 4. Using the VRIO framework provides insight into how to construct the cash-flow analysis for the company.
Step 5. Consolidate all your findings into an APA-formatted 3 page paper (not including the cover and reference pages).