You are required to conduct a destination audit of Birmingham, UK, in order to critically analyse the
competitiveness of Birmingham’s tourism offering through the use of a destination auditing toolkit. You are
to do this from the perspective of a key strategic priority market, this being one of the following countries:
UK, Germany, India or USA. You should be focusing on tourists that stay overnight.
Harvard references ( expecting 1 reference per 100 words)
If possible – don’t attach all work to COVID-19
