Select two companies in the same industry from the list below:
Pharmaceutical Novartis, Pfizer, Allergan, Biogen, Novo Nordisk, Sanofi.
Industrial machinery Kubota, Deere and Co, Daikin, IDEX Corp., Lindo AG, Caterpillar.
Agrobusiness Cargill, DowDuPont, CNH, Syngenta, AVEBE, Bayer AG.
Electronics Fujitsu, Sharp, Royal Philips NV, Kyocera, Hon Hai Precision Industry, Samsung Electronics.
Cosmetics Beiersdorf, Amorepacific Corp., Estee Lauder, Coty, Revlon, Natura and Co.
Container Transport Hanjin, COSCO, APL, Hapag-Lloyd, Mediterranean Shipping, CMA CGM.
Energy Cameco, ConocoPhillips, ENI, Petronas, Gazprom, Pepsol.
1 Conduct environmental scanning and analysis of the value chain for the two companies selected. The findings must be summarized in a SWOT table. About 1500 words
2 Analyze and evaluate the corporate governance, corporate strategies, and global strategies of the two companies. Approximately equal weigh on corporate governance and strategies. About 1500 words
3 Considering the competitive dynamics of the market the two companies operate in as well as your analysis and evaluation in points 1 and 2 above, comment on issues that, in your opinion, the two companies should pay attention to and if there is anything that the companies should do differently. For instance, is corporate governance effective, should the companies make acquisitions, change strategy/ies, enter strategic alliances, restructure, subcontract, etc. About 700 words
4 Conclusion(s) About 300 words
5 Executive summary: After the project has been completed, you must write a
one-page long, executive summary and attach it in the beginning of the project.
The executive summary is NOT a collection of randomly selected sentences
from the body of the paper but it must read as an integrated whole and
summarize the major points discussed in the paper. About 300 words
Total Length: 4300 words (+/-10%).
Sources: You are expected to use no less than five (5) sources, two of which may be the websites of the two companies selected (webpages in the same website count as ONE source). The textbook does NOT count as a source. Sources other than in English language are acceptable provided they have been translated in English by you.
All sources used must be dated after 2015 and included in the list of references.
Unreferenced and undated Internet sources are NOT acceptable.
For co-authored projects, the contribution of each student must be clearly indicated on the cover page. Although the project will be marked as an integrated whole there may be cases that the contribution of each member will be marked separately.
Projects must be handed in person, in hard copy
As per course syllabus (p. 3) the mark for the project includes a 5% component for presentation and answering questions from the floor.