Choose a very simple product and create a simple QFD House of Quality matrix for that product. You may
choose to create a simple QFD matrix for a cup of coffee, but any simple product will do. Keep the product
simple because the matrix becomes very complex quickly as you work through QFD. Identify the customer
attributes, their relative importance, and the engineering (or technical, in the case of services) attributes of
the product. Include what you think are the customer perceptions of your product and competitor products.
Do competitive evaluations.
Use an Excel spreadsheet or a table in Word for your matrix. QFD templates are also available online. You
may also draw the QFD by hand and scan it. You don’t have to put the roof on the “house of quality” if it
looks too complex. Discuss what you have learned from this exercise. The completed QFD can be placed
in the week 3 drop box