Part A: Case study – Uber and London taxis 1500 words
1. Using stakeholder analysis, analyse the power and level of interest of the relevant stakeholders involved in
running and regulating the London taxi business. Uber are often accused of ignoring employee rights and
employee welfare. How might Uber management address their employees’ concerns? (25 marks)
2. What are the potential sources for operational failure at Uber? What should Uber do to limit operational
failure? (25 marks)
3. One of the ‘fundamental goals’ of relationship marketing is said to be ‘maximising the lifetime value of a
customer’. How would you describe Uber’s relationship with its customers? (25 marks)
Part B: Block 3 mind map 250 words
Create a mind map showing how the main themes and concepts (short-term and long-term success, the
politics of business, ‘value player’ and how to become one?, employment relations, Change management,
Quality and improvement, Operational risk, Leadership and management, Leadership and motivation) relate to
each other. Your mind map should bring together the main themes and concepts that explore how
organisations build long-term success. Your mind map should be no more than 250 words