This assignment is being submitted through turnitin, as such it will need to be 100% original. This
assignment should further be free from all grammatical errors. The source amount is just a place holder, if
you feel you should or need to use more sources feel free to do so. The textbook and the case study are
attached as files.
These assignments will be completed individually. The response needs to be comprehensive and include
all relevant financial spread sheets and other soft decision variables evaluated for arriving at the
recommendation. Please note that this component is a significant part of the grade, as such the instructor
expects that students will spend a reasonable amount of time on each case analysis.
For all written submissions use Times New Roman size 12 type face – single space – one inch margin on
Preparing the Case Analysis
Use the case method to apply concepts towards solving a complex business problem. You must read thecase carefully as well as the concepts in the chapter to answer the case questions. You will note that the
grade assumes there may be a variety of approaches to take to tackling any problem posed in the cases,
and stating the best ones you have considered before arriving at a final recommendation is an important
part of the process, and the grade. So don’t just go for your first instinct – consider several possibilities and
show how you got to the best solution/recommendation.
Step 1. Define the problem (15%)
Be sure to identify the problem and not the symptom of a problem. For example, a decline in sales is a
symptom of a problem; you must identify the actual cause of the decline in sales.
Step 2. Formulate alternative solutions and evaluate each alternative (30%)
It may be helpful to brainstorm as many solutions as you can and then narrow your list down to three or
four solutions you feel are the strongest.
To evaluate alternative solutions, you should consider their strengths (e.g. increased productivity) and their
weaknesses (e.g. increased cost).
Step 3. Recommend and justify an effective solution (35%)
Be sure to record the reasons why the chosen solution is most effective. In your Case Analysis you must
provide a recommendation that is supported by your analysis.
Note: Your analysis may require that you identify more than one problem and develop a set of
Step 4. Conclusion and circumvention of potential problems (20%)
Summarize the case and key findings. If there could be problems with your recommendations, state them.
As well, suggest ways to overcome these problems – A contingency plan to address potential difficulties.
Read the following case study from the coursepack and answer questions at the end:
Wood, D., & Gillett, M. (2012). C.R. Plastics. Ivey Publishing.
1. Based on the information in the case, assess the performance of C.R. Plastics.
2. How much additional financing will Jamie Bailey need under both production alternatives?
3. If you were Jamie Bailey, how much money would you request from the venture capitalists? How much
equity would you be willing to give up?
Case Study Assignment 2 will be marked in its entirety out of 100. The following rubric indicates the criteria
students are to adhere to, and their relative weights to the assignment overall.
Activity/Competencies Demonstrated Grade
Define the problem /15
Formulate alternative solutions and evaluate each alternative /30
Recommend and justify an effective solution /35
Conclusion and circumvention of potential problems /20