Disruptive Marketing Plan: Final Paper Assignment Instructions
Based on the attached Essay (Amazon Inc.) use the essay and build up on it to complete assignment Disruptive Marketing Plan: Brand Proposal Paper Assignment, you will complete a 4,500–6,500 word paper on their ‘disruptive’ innovative new idea for this brand using the template provided. 11 authored references are required. You may use web sites as well, but they do not count towards the ten authored sources. Included in your 11 sources must be five (not previously used or assigned in this course) peer-reviewed Marketing journal references that are NEW to this paper. You may use your assigned readings as well, but they do not count towards your new 11 academic sources.
Remember – the goal is to showcase acumen for creating a disruptive marketing plan and not to report on the history of the chosen brand/product. Keep the research focused on WHY your marketing plan recommendation is sound. I get it, minor history citation is required to paint the future path, just make sure that you have 75% future path citation, and only 25% fun facts and historical product/brand information
Important…Written Assignment Requirements This Semester
For your papers this semester should adhere to current APA format…and that includes the following:
Times New Roman 12 Font
Double-Spacing with zero point line spacing (10 point line spacing not allowed).
One Inch Margins
Cover Page and Reference Page
And more…using the current edition of the APA manual as our guide.
In addition, it is expected that the following in your writing style this semester:
Use subject headers for all papers – your reader appreciates and expects that level or organization to your work! You will lose points if you do not do so!
No visuals in the paper – put in Appendix if absolutely needed. Do not put tables in UNLESS you developed the table yourself.
Avoid “I” statements – do not talk about yourself, present facts.
Deliver at least the minimum word count requirement.
Use the templates as provided strictly – do not change or delete subject headers.
No PDF files accepted
Each new paragraph – the first line of that new paragraph should be indented five spaces – please adopt this practice this semester – a pet peeve of mine is to see papers that do not meet this criteria.
No extra blank lines between paragraphs – deliver a ‘tight’ paper! It is critical that all students are graded based on the same writing approach.
If you use an online source, please include in the reference page the exact web link as I do verify all sources.
Avoid using bullet points and numbered lists – write formally, in full paragraphs and full sentences only.
No abbreviations – if you are referring to the United States of America, write it out…no ‘US’ – this is not good academic writing.
Always include a cover page and reference page – you all do this, just a friendly reminder!
Reference page and in-text citations must match exactly.
Authored articles must be used to meet your requirement. An authored source is simply one that is associated with a person’s full name. No wikis, blogs, videos, podcasts, dictionaries, encyclopedias qualify as a formal authored source. It is fine to use a web site like the United States Census Bureau – but there is no ‘human’s name’ associated with that work. You may use it, but it will not count as one of the required authored sources you must deliver (as outlined by each assignment’s detail.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.