Components that are required in my business plan:
A) TITLE PAGE
Graphic (picture of a spa setting)
Name (Bare Skin Aesthetics)
Address (430 Ringgold Rd Unit 203 Clarksville, TN 37042)
Phone number of the company (228)243-7852
Owners name (Yasmeen Williams)
B) TABLE OF CONTENT
sequential list
page numbers of different sections of the plan
C) EXECUTIVE SUMMARY
This is where you sell your business to a financial institution. It is usually the last to be typed out but the
first that is read by the financial institution. BE CLEAR, concise and easy to read.
* This is an overview of your business plan a summarization, which highlights your business plan strengths
for success. Could be a couple of paragraphs or pages.
1) Identify the name and location of your business
2) State the nature of your business (skin care)
Define your spa’s mission
4) Give a brief history of your background and business history. (I was active duty military now medically
retired. I owned a business outside of my spa for about 3 years now)
5) Identify key management personnel
6) Describe products and services
7) Explain overall sales and marketing strategies
8) Identify your major competitors
9) Identify the funds you will need
10) Explain methods you will use to obtain financing for your spa
D) VISION MISSION
Your mission as a spa
What are your goals (what you intend to achieve)
What are your objectives (what you believe is attainable)
How do you plan to attain your goals and objectives
Your vision of your future spa
E) COMPANY OVERVIEW
Describe its ownership structure
Describe its management structure
Salary structure hourly commission rental etc
Staffing list of personnel to be hired
Staffing needs in different areas of the spa; management
F) PRODUCT/SERVICE STRATEGY
Products that make your spa unique and competitive
Services that make your spa unique and competitive
Future development plans of the products and service strategies
G) MARKET ANALYSIS
What are the demographics in the area where your salon is to be located
What type of clients do you wish to service
Identify competition in area
Any environmental risk affecting your location; parking, access etc
H) MARKETING PLAN
Sales strategy
Type of advertising
Promotion (how, where)
Public relations plan
Samples of radio or newspaper ad’s
I) FINANCIAL PLAN
Companies capital requirement; a list of your start up cost
Profit potential
Proposed operating budget for one year
Estimated expenditures for the first three years
Initial balance sheet listing of your assets, liabilities, and your net worth
State how you will use the funds you are requiring
What collateral you will use as a basis for a loan
How you intend to repay loanJ) SUPPORTING DOCUMENTS
Floor plan
Job description of the spa personnel