ASSESSMENT 3: MARKETING PLAN (35 marks)
A Marketing Plan provides a vision and strategy proposal to position a business or product or service in the marketplace. The right marketing plan identifies who the target customers are, how to reach them, what strategies to use, and how to retain your customers over time. This assessment involves the preparation of a marketing plan based on the marketing activities of a selected company.
This is a group project (3-4 members per group) and the marketing plan effectively needs to be developed throughout the semester. For the project, your group can choose any one of the local businesses (or a product or service of that business) from the following and identify a marketing opportunity of interest for the company.
· Lebara Australia
The marketing plan should include a minimum of 5 peer-reviewed academic journals and an additional minimum of 7 (seven) relevant references from business magazines, industry whitepapers, company reports, credible and reliable websites, online business news and information sources, and marketing textbooks to confirm the strength and quality of information and analysis. Please avoid unknown and un- reliable online websites as well as commentary and opinion from unknown and non-expert commentators and personal blogs. Although Wikipedia is a great source, students are advised not to refer or cite it because it is a reader-produced encyclopaedia with a probable lack of accuracy or completeness of entries on a lot of cases. When evaluating sources always consider why and how is it relevant to your analysis; why and how does it matter to your analysis; and how it can add value to your analysis.
This is a post-graduate unit. Therefore, demonstration of highly developed analytical skills in expression, presentation and writing is expected. Poorly constructed report with lack of clarity in meaning, referencing, weak arguments, grammar and formatting issues, etc. will lower the overall quality of the report.
Marketing plan template (BH6505)
In this report we need to write a marketing plan for Lebara Australia, suggesting a service that they should provide in market. The service is 5G services in the market. (this report should include a marketing plan for lebara Australia not a marketing plan of Lebara Australia)
1. Competitor Analysis
This part should be done according to the pictures given below:
Direct and indirect competitors
2. Bibliography (Harvard referencing)
Word limit: 1000 words