Online retailer giant Amazon is coming to Australia, announced by the company in early 2017. Putting yourself in the shoes of Amazon Australia Director, how would you design your marketing strategy and marketing plan? The case study and sample marketing plan structure to be followed will be attached. In your case analysis report, you need to answer the following questions: 1. Analyse the current situations facing Amazon Australia (use one analysis model) 2. What are the factors contributing to Amazon’s success in U.S. and other international markets? Can Amazon Australia rely on these past success factors? 3. What is the major challenge faced by Amazon Australia when entering Australia market in 2017. What are the driving forces for this challenge? 4. As Amazon Australia Director, how would you design your marketing strategy and marketing plan? 5. Please list 2 to 3 strategies and analyse their pros and cons, and also present your recommendation. 6. Write a marketing plan 20182021 for Amazon Australia.