ADRIZALIA SOLDADURAS, S.L is a family company of small dimensions
created in 1988 in Barcelona, it is dedicated to distributing products of own
creation and patent like strippers, seals and repairers for domestic heating copper
pipes.
Last years the company turnover has been maintained stable because of the
crisis and the benefits have decreased ( fixed and variable costs have increased).
It is located in the centre of Barcelona in the same facilities where it was founded
30 years ago.
The company has not recovered from the economic crisis because the national
market does not grow, and adrizalia soldaduras, s.l. needs to start exporting.
Joan A. is the founder and general manager and manages the company following
areas: finances, purchases and helps in sales. He retires at the end of the present
year giving the way to the next generation: his son Joan B.
Joan B is aware that the company must make many changes if it wants to
successfully face the new challenges of the next years. He must optimize many
operations and processes because, in the past, all the changes that he wanted
to make were stopped by his father.
There is a sales director who manages a vendor for Barcelona and 9 independent
distributors.
In manufacturing, there are 4 people: 1 manager, 2 line assistants and the person
who finalizes the products and packs them.
In warehousing, there is 1 person who is in charge of loading and unloading
trucks and a warehouse boy.
In logistics, there is only 1 person who is responsible for preparing the goods to
be shipped.
In total there are 10 people.
The organization chart is as follows (the areas indicated in black are
covered by personnel from outside the company):
1. Perform a SWOT analysis of the company
2. What strategic decisions regarding product and international market could be taken
to guarantee the future of the company? Argue it
3. What would be your improvement plan to apply in the existing areas?
4. Make the new organization chart according to the changes proposed
5. What would be the key areas to create? Describe the functions they should assume
and the resources they you they would need. Which technologies do you consider
interesting to implement?