1. A knowledge of the varied geographical and socio-economic characteristics of tourism
destinations
2. An insight into the impacts of tourism upon society and the natural world
3. An ability to express the condition of tourism for particular regions.
4. An ability to critically discuss contemporary issues in tourism, tourism impacts,
management, development and planning in different environments and in an
international context
Individual written assignment
Assessment Method: Individual Report 100 % assessing learning outcomes 1, 2, 3 and 4
MAXIMUM WORD COUNT: 2,200
Scenario
You are working as a trainee in one of the biggest Tour Operators in UK specialising on family
beach holidays who is looking to expand their business internationally. You have been asked
to:
TLH119 Global Tourism Assessment 2021
Choose a country and prepare a tourism situation analysis. Your report should provide an overview
of tourism in that particular country.
More specifically:
Select a country of your choice and work on the following:
1. Provide a general outlook of tourism in a global scale
2. Introduce a country of your choice with a focus in the Tourism market
3. Carry a PESTEL analysis for the selected country
4. Explore and Explain the current Impact of tourism in the society and the natural
world for the selected country
5. Conclusion and Recommendations (focus on justifying why the Tour Operator
should enter the market in your selected country)
Note: Include figures, tables, statistics, graphs, academic journals as well as magazines,
internet and newspaper current information, from reliable sources.
Presentation of the Assessment
You must use Times New Roman point 12 and double line space. It is important to adhere to
the prescribed word count limit to avoid any penalties. Your word count excludes table of title
page, table of content, any appendices and reference list/bibliography. The word count must
be stated at the bottom of your title page. Please note falsifying the word count is classed as
an academic misconduct.
Assessment Regulations
For further information regarding Assessment Regulations, extenuating circumstances or
extensions and academic integrity, please refer to your Programme Handbook on the
University of Sunderland in London information page on Canvas
It’s iŵportaŶt to adhere to the presĐriďed ǁord ĐouŶt liŵit to aǀoid peŶalties. Your word
count excludes table of title page, table of content, any appendices and reference list/
bibliography.
Please note, falsifying the word count is classed as an academic misconduct.
WORD COUNT PENALTIES Exceeds no penalty – tolerance band (see limit by up to 10%)
Exceeds limit by 10 1-20% 5 percentage points
Exceeds limit by 20 1-30% 10 percentage points
Exceeds limit by 30 1-40% 15 percentage points
Exceeds limit by 40 1-50% 20 percentage points
Exceeds limit by more than 50% Mark of zero
Link to Guidance for Students on the penalty for exceeding the limit for assessed work:
Guidance for Students on the Penalty for Exceeding the Limit for Assessed Work
Reading List
Core Text – Tourism Governance
Church, A. Ball, R. Bull, C. and Tyler, D. (2000) Public policy engagement with British tourism:
The national, local and the European Union. Tourism Geographies 2(3): 312-336.
Hall, C.M. (2005) Tourism: rethinking the Social Science of Mobility. Harlow: Pearson. o
Chapter 5: Governance and State Intervention
Thomas, H. and Thomas, R. (1998) The implications for tourism of shifts in British local
governance. Progress in Tourism and Hospitality Research 4(4): 295–306.