Programme Title MSc Management
Module Title Environment of Business
Module Code 27157
Assignment Title Individual Assignment
Assignment Format Essay
Assignment Length 2000 words
Submission Format Online
Select and answer 1 question ONLY from the choice of 4 below
• 2000 word limit (excluding reference list and appendices).
• Assignments are to be written in essay style.
Question 1: Using relevant theories and tools, discuss how the external environment can impact businesses today.
Question 2: Discuss how firms manage different stakeholders in order to ensure the sustainability of their business.
Question 3: How can organisational culture facilitate or constrain the strategic development of organisations?
Question 4: Using examples, discuss how parent companies manage their business subsidiaries around the world.
Module Learning Outcomes:
In this assessment, the following learning outcomes will be covered:
1. Demonstrate comprehensive knowledge and understanding of the importance of, and the fundamental role played by, the environment in which a business operates on the development of its strategic goals and plans.
2. Demonstrate understanding of terminologies, theoretical concepts and methods related to analysing the business environment and critically evaluate such concepts.
3. Identify and evaluate the role of environmental factors in the management of a business and in particular situations.
4. Research, synthesise and apply business environment knowledge to real-world examples.
5. Critically analyse business environment issues that could affect the operational, marketing, competitive or strategic decisions of a business.
Criteria Below 39 40-49 50-59 60-69 70+
Possesses a clear argument Incomplete, unintelligible, irrelevant or unfinished answer An elementary attempt to answer the question by presenting information of some relevance; summarising one or two key arguments and/or defining one or two key concepts The question is answered by an argument that is sufficiently logical and adequately supported by relevant evidence The question is answered by a clear, coherent and confident argument that is supported by an intelligent selection and skilful use of relevant evidence Questions are exhaustively answered by a sustained, coherent, convincing, very well-organised and fully supported argument
Quality of analysis Inadequate standard of analysis that is simply not merely entirely descriptive but which also contains serious inaccuracies and inconstancies An elementary standard of analysis in which an argument or thesis is presented and supported by some relevant evidence A competent standard of analysis that is fairly well-organised and relevant, has some logical structure and is supported by the evidence of one or more carefully described examples A good standard of analysis that is systematic, appropriate, perceptive, thoughtful; and shows some originality An excellent standard of analysis that is authoritative, coherent, logical, well-reasoned, persuasive, insightful, sophisticated and original
Made appropriate use of literature No familiarity with basic sources An elementary degree of factual accuracy Competent familiarity with some of the basic literature A good depth of reading and an effective, accurate and relative use if sources An exceptional depth of reading and a very effective, accurate and relevant use of sources
Was well structured Lacking in apparent organisation or structure An elementary standard of presentation that shows some grasp of written English and is understandable A competent standard of presentation that is for the most part understandable, relevant and organised A good standard of presentation that is understandable, logical and shows a good grasp of written English An excellent standard of presentation that is always lucid, very well-written and logically structured
Feedback to Students:
Both Summative and Formative feedback is given to encourage students to reflect on their learning that feed forward into following assessment tasks. The preparation for all assessment tasks will be supported by formative feedback within the tutorials/seminars. Written feedback is provided as appropriate. Please be aware to use the browser and not the Canvas App as you may not be able to view all comments.
It is your responsibility to ensure that you understand correct referencing practices. You are expected to use appropriate references and keep carefully detailed notes of all your information sources, including any material downloaded from the Internet. It is your responsibility to ensure that you are not vulnerable to any alleged breaches of the assessment regulations. More information is available at https://intranet.birmingh am.ac.uk/as/studentservices/conduct/misconduct/plagiarism/index.aspx.